1. The golden rule
Only send messages the person expects to receive from you. If someone would be surprised, annoyed or unsure who is writing, don't send it.
2. Allowed uses
- Order, shipping and delivery updates for your customers.
- Reminders for appointments, bookings, classes and due dates.
- Payment and billing alerts to customers you have a relationship with.
- Personal reminders, such as medication or tasks, for yourself or someone who asked for them.
- System and app notifications to users who turned them on.
3. Prohibited uses
- Spam or unsolicited bulk messages, including advertising to people who did not authorize you.
- Using bought, rented, scraped or auto-generated lists.
- Fraud, phishing, scams, impersonation of people or brands, and pyramid schemes.
- Links to malware or pages that steal information.
- Harassment, threats, hate speech, content inciting violence, or disinformation.
- Sexual content, and any content involving minors.
- Selling drugs, weapons, counterfeit goods or any illegal product or service; unlicensed gambling or lending.
- Abusive debt collection or collection outside permitted hours.
- Processing sensitive data without the data subject's express authorization.
4. Consent and opt-outs
- You must be able to show that each recipient authorized you to message them on WhatsApp.
- Identify yourself in your messages: recipients must know who is writing.
- Anyone who replies STOP stops receiving messages from your number automatically. Do not try to reach them again from another number.
5. Hours and frequency
If you send collection or advertising messages to consumers in Colombia, you must follow Law 2300 of 2023: only Monday to Friday 7:00 a.m. to 7:00 p.m. and Saturday 8:00 a.m. to 3:00 p.m., never on Sundays or holidays, and no more than one contact per week per channel. You can turn on quiet hours in your dashboard so night-time messages wait.
6. Don't evade the limits
Daily limits, message spacing and warm-up exist to protect your number. Trying to evade them, for example by creating several accounts or rotating numbers to send bulk volume, is prohibited.
7. Enforcement
We may pause messages, disconnect numbers, or suspend or close accounts without notice when we detect a violation or receive reports. In cases of fraud or illegal activity, credits will not be refunded and we may cooperate with the authorities.
If you see Notific being misused, report it to legal@notific.app.